We believe in getting the basics right and building your digital footprint from the ground up. 

 

Your brand should be showcasing its service/product on digital channels. We also believe that you and your brand deserve to be recognised for taking that entrepreneurial risk. In the digital age, it can be difficult for start-ups and small businesses to compete with bigger brands with massive budgets, so we want to help make use of what you have an d make that budget work hard for you. 

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Coffee & Socks SA (Pty) Ltd. was founded in 2016 by Preneil Pillay and is privately owned.

 

The company is managed by Preneil and his wife, Alicia Olivia Lazarus.

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ABOUT ME

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I've built my professional career in the business of digital, music, broadcasting, content creation, and technology. My experience ranges from digital marketing, social media management, digital music research, radio production, television production, project management, content strategy, digital strategy, digital revenue growth, Facebook paid advertising, artist management, inbound marketing, content creation, copywriting, video direction, video production, radio ads, voice over artistry, PPC, client services, podcast host, and developing podcasting business units and TikTok Business Units, respectively.​

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I worked at YFM, the largest youth radio station in Africa, in numerous roles. I have also worked as a Digital Account Manager at an award-winning digital and PR agency, Clockwork, working on the African territories for NBC Universal’s Universal TV, Studio Universal, Telemundo, and E! Entertainment.

 

I also spearheaded Kagiso Media's East Coast Radio in KZN, before my return to Johannesburg, taking up the position of Head of Content at South Africa's leading Influencer Marketing agency, TILT,

 

QUALIFICATIONS​

 

BSC  Life & Environmental Sciences (majored in Psychology & Physiology) - University of Johannesburg

Executive Management Development Programme - Stellenbosche Business School​

 

CERTIFICATIONS​​

 

Digital Media & Marketing Principles (University of Illinois)

Google Ads Fundamentals

Google Campaign Manager

Google Ads Fundamentals

Google Analytics

Google Video For Brands

Competition Law

YouTube Creative Essentials

HubSpot Inbound Marketing

Data Strategy

Marketing: Messaging with Purpose

Programmatic Advertising

Becoming a Thought Leader

Creative Essentials

The Six Morning Habits of High Performers

Data Science

Data Analytics

Creative Thinking 

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